Services
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Accurate, timely data is the foundation of our service.
The Grocery data processing services that Synovate Aztec offer in Australia and New Zealand, provide customers with vital input into tactical and strategic decisions relating to the Grocery channel. Accuracy and timeliness of data are essential to the decision making process and are the major focus in providing these services. The superior flexibility of Synovate Aztec's processing services allows customers to tailor the Grocery databases to reflect the needs of their users, and changes that occur in the marketplace. The availability of data and methods of analysis are constantly changing. The flexibility of Synovate Aztec's processing services means that Synovate Aztec customers will always keep pace with the market.
With the ever growing need for more
powerful and actionable information to aid successful decision making,
Synovate
Aztec is pleased to announce the launch
of its new service AZTEC Advanced Analytics.
Our key services include:
For more information, please contact your Synovate Aztec Account Manager.
Synovate Aztec offer a scan based panel to track the Pharmacy distribution channel in both Australia and New Zealand. The representative sample of stores in the panel covers metropolitan and rural areas as well as an excellent cross-section of the various pharmacy banners in both countries.
In today’s increasingly competitive marketplace it is no longer good enough to know what sales you achieved; you need to know why. To achieve this Synovate Aztec has perfected the ability to integrate data from other sources to help explain market share movements. This includes linking information such as ex-factory sales, promotional displays, advertising expenditure and weather into the one database. Sales data from other channels such as Route or Pharmacy can also be included to complete the picture.
AZTEC Temple databases can be created directly
from a clients own internal data using the
AZTEC DITO Program. This utility takes data
from any ODBC data source and creates a Temple
database with appropriate filters and
hierarchies. Using DITO, Data Marts can be
created from existing Data warehouses. For
existing clients this will bring the scan data
and internal data onto the same AZTEC Temple
platform. DITO also creates all totalling
required and has proven to do this much
quicker than existing methods available in
data warehouses.
Some of the many benefits of using DITO are:-
"Accurate, timely information is the
foundation of our service"
"Having member specific warehouse sales
data enables negotiations between suppliers and distributors members using a
common data source"
The
Synovate
Aztec customer service team is the most
experienced in the retail information industry. Our team members focus on
working with a small number of individual clients, providing the analysis and
experience to deliver our customers a real competitive edge.
Any Sales or Marketing role involves
some level of data analysis. Whatever the amount, it is essential to understand
how to use the available tools and data to achieve the highest quality of
analysis with the greatest economy of time and effort.
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